The Cinthol Deo Stick
They wanted influencers to use it and share their opinion about the product.
Godrej Pvt. Ltd. The consumer goods giant is know for coming out with revolutionary products for an Indian household. Cinthol is Godrej’s product in the personal hygiene category and they have always brought in innovative products for their consumers.
Summer 2016, Cinthol released an innovative & revolutionary product – The Cinthol Deo Stick. This product is creamy in texture and is a brilliant substitute for the gassy ones available in the market. Since this is a relatively new proposition, they wanted influencers to use it and share their opinion about the product.
Influenzer mapped & approached top influencers on Instagram in the required target market. Influencers were engaged in conversation, made aware of the product and were invited to use the product and provide an honest feedback about the product.
Godrej Cinthol teamed up with Influenzer to reach influencers and get them to try their Cinthol Deo Sticks. 50 top influencers from the above mentioned categories with a good following were mobilized for the campaign.
Selected influencers – both male & female – were selected to try the product whose USP is their creamy texture and long lasting fragrance. A set of deo sticks were sent to the influencers/consumers and were encouraged to try the product for a week and give their honest opinions.
The Influenzer team engaged with influencers from the word go, brought them all together and helped them with sharing their feedback on social media. Followed up with influencers to share their valuable feedback and created reports and in depth analysis of the campaign.
The influencers who tried out the product loved the deo sticks & the review has been 100% positive with influencers even suggesting their followers trying it resulting in the followers buying the product and exchanging notes with them as well since the feedback is unbiased.
The #DeoReborn campaign created a massive impact on Instagram as influencers from different walks of life were chosen and they shared their honest opinion with their followers, thus making the product & hence the brand credible & relatable. The metrics affirms the success of implementing Influencer Marketing programs for brands in the results below: